1. Jen Hatmaker: Christian blogger, author, a show on HGTV with her husband and five children called "My Big Family Renovation".
Jen HatMaker's Website
She is using the following social media feeds to promote her brand:
Facebook 729,000 followers. Last post - Feb 7 - Posts often
Twitter 155,000 followers. Last post - Feb 10 - posts daily
Pinterest 15,000 followers. Last post - can't tell - lots of activity, no dates
Instagram 412,000 followers - posts daily
Blog - Last post - Dec 14, 2018
Jen, along with the other high profile people I am highlighting, must have social media people helping to keep their content very consistent. It's all about consistency and keeping a conversational and friendly tone with followers.
Jen utilizes FaceBook the most and Instagram is in second place with Twitter in third place. I think that is due to her personality. She is good on video and plays it well.
2. Joyce Meyer - Christian TV host, author, special events, bible study, and inspiration
Joyce Meyer's Website
She is using the following social media feeds to promote her brand:
FaceBook 11,603,000 followers. Last post today - posts multiple times a day
Twitter 5,860,000 followers. Last post today - posts multiple times a day
Instagram 2,000,000 followers - Posts daily
Youtube 292,000 subscribers - Posts daily
Joyce has so many followers on her TV show that much of her content is repurposed for social media.
It's a good formula. She uses Facebook as her main message stream with inspirational quotes and bible quotes. Twitter is repurposed from that feed most likely.
3. Joel Osteen - Christian preacher out of Texas. Took over his father's ministry. He and his wife Victoria fill a sixty thousand person stadium every weekend. Author, podcaster, known for inspiring people to live their best life through their faith.
Joel Osteen's Website
He is using the following social media to promote his brand:
FaceBook 21,000,000 followers. Posts multiple times a day
Twitter 8,469,000 followers. Posts multiple times every day
YouTube 700,000 subscribers. Posts daily
Instagram 2,700,000 followers. Posts daily
Joel has built a loyal following due to his successful televised Sunday sermon.
4. JJ Flizane - JJ is a fellow podcaster and entrepreneur. Her approach is health and fitness. I've shared a stage with her and she will choose a subject she is interested in, such as the law of attraction, diet, exercise and create a podcast around it then track which show gets the most listens.
JJ's Website
JJ is using the following social media to gauge the popularity of her topics.
FaceBook 2694 followers. Posts multiple times a day
Twitter 17,600 followers. Posts multiple times a day
Pinterest 728 followers. Posts weekly
Instagram 2051 followers. Posts daily
YouTube 1000 subscribers
JJ is continually honing her focus on the reaction from her listeners/viewers to decide which podcasts to put the most effort into to grow her business and brand.
5. Allana Pratt - I've known Allana as a follower from my online business for at least ten years. She has slowly and surely developed her business primarily using YouTube. Today, she is a powerful coach and media personality.
Allana's Website
Allana is using the following social media platforms to promote her brand.
YouTube 22,512 subscribers. Posts multiple times a week
Twitter 7612 followers. Multiple posts a day
FaceBook 7500 followers Feb 7. Posts daily
Instagram 2794 followers Feb 11. Posts daily
Allana is very comfortable on video and she has stayed consistent with her posts and it has put her on the map in her category and coaching business. She is becoming a top expert in her field and her coaching business has quadrupled in the last year by her efforts.
What I discovered through this exercise is that consistency and longevity are key to posting content online to successfully build a brand. There are social media platforms that make it easier to write the content once and post it across multiple platforms. With just a click of a button using an app such as Repurpose.io can help one achieve that desired effect.
The businesses I profiled use multiple social media platforms because they draw visitors to them. Most likely they have a team helping them post their content. As I mentioned, the repurposing of content makes it easy to see where your audience is and how they are consuming your content. I'm noticing people want shorter bite-size content to digest and in more quantity to consume. Another good thing to strive for is getting a fan to bounce from an initial site such as a Facebook page and then 'bouncing' to YouTube for more content.
Text. Audio. Video. Writing a blog was a big deal and everyone was rushing to be a top blogger. Audio platforms, such as podcasting and Anchor.fm, have become even more popular as we can listen as we go. But, if we like someone, we want to hear them and see them. I have my favorite YouTuber's who post 10 to 15-minute videos every day and I watch them while having my morning coffee.
Understanding how each media platform works and serves the customer will help to decide if it is one for you to use to promote your brand. We don't have to use all of them, just a few that we feel most comfortable using. I don't like blogging even though I'm a writer. I like audio the best. I currently use Zoom as a video and audio platform and post the audio on Anchor.fm and iTunes and the video on BingeNetworks.tv.
It's important to have a niche product, service, or message, that will profile you to your ideal audience then head over to that platform. For instance, I've never been on Snapchat, that is not my audience and the younger set is most likely not interested in my material.
In my opinion, people can be successful on all social media platforms if they have a team posting content every day to each one. People starting out in their business need to figure out where their potential customers consume their content. Fish where the fish are.
Michele Cortez
Peyton Jansma
CarlyRose
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