When I send a newsletter to my lists, I have decided it is a good idea to let them know who I am and the various ways my business operates. The majority of my list is from my vacation rental inquiries and guests. When I send a newsletter I receive approximately a 50% open rate and I attribute that to the fact they have all either spoken with me or experienced my rental. Also, I sell vacations. I put in the newsletters a bit about the local real estate market, a podcast of mine, and something that is happening in Encinitas that might be interesting to them. So far, with each newsletter, I get a booking and someone responds just to say hi, which I consider a success.
I am on a variety of newsletter lists and I most often see a story that leads to a sale. Once, the majority of their content has been dispensed it seems to be regurgitated with another call to action.
I find that I like to scrub my emails to delete the ones that just want to focus on shallow content and expensive calls to action.
There are newsletters I receive that do offer tips and solid information and if they have a huge list they may slip in advertising that makes their newsletter cumbersome.
I think that is a great idea to put what is going on locally. I know I would really appreciate that!
ReplyDeleteI think that it's a good idea that you let them know who you are, to be able to build that relationship
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