I chose Subway and Hungry Bear Deli for this assignment.
Subway:
Subway is a franchise that operates worldwide. They began as a single location and franchised in 1974, there are now 40,000 locations. Hence, they have a corporate feel on their website. They have systems and protocols in place whereas a new, single shop are learning as they go what works.
They are active in taking responsibility in the community and for sustainability. They also created a "SubCulture" as a call-to-action encouraging a customer to; "live, eat, move, and do good" along with them.
They have an app, gift cards and make a point to honor our veterans.
Hungry Bear Deli:
This deli appears to have only one location in Vista. They have a very clean site with a clever logo and good photos of their product offering.
I imagine them to be younger owners as their first call to action is to "Be Social" listing Yelp, Facebook, Twitter, and Google. I'm surprised they don't utilize Instagram with their nice photos.
They have quite an extensive product line, for instance, subs, nonsubs, steak subs, chicken subs, classic subs, favorites, grilled burger subs, omelet subs, salads, specialty subs, extras, freshly baked bread, and cheeses.
The obvious differences are the unique menu from HungryBearDeli with a lot of creativity and Subway's standard sandwich menu with a straight forward preparation. Chips, cookies, and soda are available.
HungryBearDeli feels very homegrown and there is an underlying passion for the business. They stand behind no microwaving, the ingredients are always fresh and never frozen.
The websites for both have a different feel and tone. Subway is systematic, a corporate layout, much of the information seems to be what "should be" on the website vs HungryBearDeli with much less information and really focused on the menu.
There is probably a crossover clientele for both only because the availability of HungryBear is not there so customers will default to Subway for convenience.
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