Week 8 - Post B - Facebook

Some businesses are very well suited for visual content. I always believe in being transparent with a personal photo because it helps the site visitor develop trust about who is running the business. I have seen on some websites for coaches photos of them doing something they enjoy which is helpful to get to know a little bit more about the coach. For instance, one coach I like, Dave Kehnast, shows photos of him at the beach with his surfboard.

DaveKehnast.com uses a Facebook page for his Kehnast Coaching. He has a lot of photos of himself surfing and the videos that he makes for a topic on coaching. I really like how he uses video to support his reach out for new clients. He is exactly the same in person as he is in his photos and videos and that is refreshing as well as deepens trust between him and his clients and potential clients. He has 870 followers and about 880 likes. He last posted on March 26, 2019. Interestingly he has the same number of likes to followers. Clients have posted testimonials, which is a great thing to use on the site as well as a pop-up for basic questions a visitor might ask. He uses #KehnastCoaching a lot. I would like to be more brave about posting videos of my work on my social media sites again.

Steve Olsher on Facebook. I co-host with Steve on Thursdays for Reinvention Radio and Beyond 8 Figures. Also, with his New Media Summit for podcasters. We actually are in a radio studio then repurpose the audio as a podcast. Steve has many sites but, I chose this one because it seems pretty active. He last posted March 22, 2019 and we sometimes Livestream from the studio which, if you take a look you'll see us in-studio waiting to record and I'm talking on the phone! He has 1835 followers and he posts a lot of our episodes on this site to promote our guests and the shows. He gets a good number of views, in the hundreds, and not as many comments but, there is activity. I definitely need to post more often and consistently to promote my shows.

Richard Otey on Twitter, Rich ECommerce. Richard is very knowledgable about streaming live and e-commerce. He has posted 3972 tweets, has 1691 people he follows, 2496 followers, 4457 likes over 3 lists. He tweets multiple times a week and he retweets as much if not more than that. Richard is the other host on Reinvention Radio and Beyond 8 Figures and out of the 3 of us he understands social media engagement better than any of us. He's a happiness coach and consultant to many business owners.

Devi Adea on Instagram. Devi is a fellow coach and podcaster. She also teaches people how to start their own podcast as I do. She has 402 posts, 690 followers and 211 she follows. Devi posts podcasts using a thumbnail from the show and also lets us in on her personal life such as her wedding anniversary. She doesn't really use hashtags. She gets on average about 50 likes and many comments. I see a lot of our mutual podcasters responding to her posts as we're all friends.

Week 8 - Post A - Instagram

I chose Instagram for my social media platform because it seems to be fast and I like to make meme artwork with some of my sayings on them. A while back my daughter set an account up for me for my Go With Your Gut book and program. She titled it making-gut-decisions-with-Mary. I'm trying to figure out how to change that title to be Go With Your Gut.

Week 7 - Post A - Facebook

I chose seven businesses on Facebook to like that pertain to areas of interest in my Go With your Gut coaching business.

Here are the pages and descriptions below:
1. Jane Dueber - Global Experts Accelerator
2. Positive People Making Positive Decisions - Quotes
3. Dr. Brad, MD
4. NeurOptimal NeuroFeedback Systems
5. Library of Professional Coaching
6. Accomplishment Coaching
7. Catholic Speaker's Organization

I began with Jane Dueber's page which is attached to her business, Global Experts Accelerator, of which I am a client. Jane helps those who have content to create an e-Course, and if they so choose they can also create a certification program and licensing program so others can purchase the license and teach others my course. It's pretty in-depth.

Next, I chose the Positive People Making Positive Decisions Facebook page because my Go With Your Gut program is all about making decisions you can trust and in my e-Course I will utilize quotes to get a point across and to inspire the student.

I chose Dr. Brad because I saw a video he did about making decisions and he pulled in God as part of the process and I liked that because it fits with my Catholic faith and I can possibly learn from him and perhaps reach out to him as well.

The NeurOptimal Facebook page was chosen because I work with them and we could be good referral partners for one another and I also love the neurosciences.

The next few Facebook pages I chose are professional coaching groups which are a great place for me to get leads for my certification and licensing of Go With Your Gut. The Library of Professional Coaching has a database and a great place to stay connected to the industry. I know several accomplishment coaches and they are cool. I really like their coaching style and have been coached by one of them. Deep stuff. I can always learn from them.

And, lastly, I chose the Catholic Speakers Organization as that is part of my business model to do more presenting to the Catholic faith community and create a program on prayer. I have podcasts created already so becoming familiar with this group will be good.

Week 6, Post A - Facebook Business Page

When using FaceBook as part of your business social media strategy, it is important to understand the differences between post reach and post engagement.

The post reach is the number of unique people who saw your content on Facebook, meaning new people. The reach affects every other metric you can track such as; likes, comments, clicks and of course, negative feedback. It's the number of people who saw a specific post in their news feed.

Engagement on Facebook is when people take action on your content. Facebook will report as engagement the number of clicks, likes, shares, and comments.

This distinction is important because it will tell you if your posts are compelling enough to make someone take action. If they take action you have a better chance of them being interested in your business offering.

Once, you understand these two tools; post reach and post engagement, you can then focus on the insights tool to further engage your potential customer. Insights will address if which content that works best and if it is driving people to engage; take action.

Insights will help you see which content is working and which is not. It can also help your sharing strategy. Insights will help you see if your posts and the reach are taking your customers to engage with you. Insights can be fun to keep track of if you like stats and testing content, and if you are paying attention then you and adjust your content strategy right away to see improvement.